PM2PM - Project Management in a Digital Agency Environment

Balancing order and chaos in a digital agency or marketing environment.

Thursday, October 25, 2012

Digital Strategy & Execution - The "What Sandwich"

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I try to use analogies that help stakeholders get their heads around some of the abstract concepts floating around in a marketing environmen...
21 comments:
Thursday, October 7, 2010

Agency Compensation - Variables that Impact Pricing

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It's tough to make predictions - especially about the future.                                                                     - Yog...
14 comments:
Tuesday, April 27, 2010

Aligning Stakeholder Expectations - What's a PM to do?

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Below is one of the best articulations (definitely one of the most humorous) of why there needs to be a person or party looking holisticall...
13 comments:
Thursday, February 11, 2010

PM Leaders - Areas of Greatest Challenge: Survey Results

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I sent out a survey to some of the industry’s foremost interactive and integrated agency Project Management leaders to get at some of the m...
7 comments:
Thursday, December 17, 2009

Use It or Lose It!

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It's that time of year - where that is a variable for things like: "holiday", "peace", "joy", "depr...
3 comments:
Tuesday, December 1, 2009

Project Management and Conflict

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One of Project Managers' most important roles is to drive continual improvement. In a multi-agenda, multi-stakeholder environment this p...
5 comments:
Tuesday, August 11, 2009

Achieving Balance - Rigor and Flexibility

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If nothing else, being a PM in an agency environment is about achieving balance. I'm just going to skim the surface of this topic in thi...
1 comment:
Friday, May 29, 2009

Pricing Wars - Agency/Client Dialog

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This one, "The Vendor Client relationship - in real world situations", has been making the rounds. I've already heard from sev...
8 comments:
Tuesday, May 19, 2009

Project Management Recognition - Getting the Love (and more) that PM's Deserve

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For the purposes of this post, let's consider Project Manager and Producer roles the same thing. There is certainly no clear distinction...
14 comments:
Tuesday, May 5, 2009

An Agency's Ability to Deliver - People Are Talking

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Industry talk is tantalizing. Externally, ai ded in great part by the plethora of awards, trade pubs and blogs, buzz tends to center around ...
2 comments:
Saturday, April 18, 2009

Ad Operations - Our Industry's Connective Tissue

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Last week I attended the Leadership Forum run by AdMonsters , the association dedicated to online advertising operations and technology. As ...
Monday, April 6, 2009

Letter of Agreement (LOA) - Getting paid from the beginning

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"Is there a signed Scope of Work (SOW)?" is one of the most frequently asked and important questions that comes up in an agency. ...
11 comments:
Tuesday, March 24, 2009

Penny-Wise & Pound-Foolish - Asset / Art Management

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A discussion in the Advertising Professional group on LinkedIn, posted by Charisse Louis of Charene Graphic Design , stirred up some unpleas...
4 comments:
Friday, March 13, 2009

Media and Creative: Live together or die together.

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Stakes are higher now than ever for success - actually, high stakes for our survival are more like it. The level of dysfunction between agen...
1 comment:
Tuesday, March 10, 2009

Kill the Post-Mortem

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It's a commonly held best-practice to perform a Post-Mortem session following a project - especially one that doesn't go very well. ...
7 comments:
Tuesday, February 17, 2009

The Best Predictor of Project Outcome - Project Initiation

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I have developed and deployed numerous tools, techniques and templates that assist in completing high-quality projects on-time, on-budget an...
15 comments:
Wednesday, February 4, 2009

Document Management - Where is the latest version of xyz?

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Not being able to find the soft copy (the latest version!) of a printed document is pretty high on the list of things at an agency that driv...
69 comments:
Friday, January 30, 2009

Client Management - The answer is, "maybe"

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Successfully managing client relationships, especially in these pressured times, takes the combined efforts of skilled interactive agency pr...
7 comments:
Sunday, January 25, 2009

Entry-Level Project Managers - Pound for Pound, the Best PM's in the Biz

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This is a send up to entry-level Project Managers. At 0 - 1 year of experience, vetted for the core PM skills: intelligence, work ethic and...
1 comment:
Monday, January 19, 2009

Advertising Agency Compensation - Exploring Alternatives

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The premise here is simple: aligning agencies and clients around results, rather than squabbling about costs and time, which further drives ...
10 comments:
Monday, December 22, 2008

Project Management Success - Where's the Evidence?!

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You may have heard the old saying, "Success has many fathers, but failure is an orphan". Ironic and appropriate that the source of...
5 comments:
Monday, December 15, 2008

Advertising Educational Foundation (AEF) - Project Managers' Friend and Foe

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I was surfing the ad agency advocate sites and came across the Advertising Educational Foundation (AEF), which initially drew my ire. When ...
1 comment:
Wednesday, December 10, 2008

Pre-Managing Client Relationships

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Here's a refreshing topic from Andreas Roell and Sarah Kotlova of Geary Interactive in the iMEDIA Connection newsletter: 6 reasons agen...
2 comments:
Monday, December 8, 2008

Account Managers and Project Managers: Partners?

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The relationship between the Account Management and Project Management teams is one that needs constant attention and definition. Like any p...
26 comments:
Friday, December 5, 2008

Achieving balance in an agency

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An interesting bit of insight about the inherent contradiction of running a business that relies in great part on intangibles like creativit...
3 comments:
Thursday, December 4, 2008

Stir the pot

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This is for all you PM's out there who are constantly trying to make the spot between the rock and the hard place better for all. I'...
6 comments:
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PM2PM
Jeff Thaler - Agency and Client-side Project Management, Service Delivery Process and Operations consultant. I have more than 15 years of experience leading Project Management departments and digital marketing groups within interactive and integrated agencies, as well as within client organizations. I've experienced enough triumphs and tragedies over the years, so that even an abysmal "mistake : wisdom" ratio makes this content worth considering.

The Obvious: Neither the posts, nor the comments to them, reflect the policies, values or opinions of any of my former or current employers or my/their business associates. E-Mail me
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