Use It or Lose It!

It's that time of year - where that is a variable for things like: "holiday", "peace", "joy", "depression", etc. For agency and client staff, it's Use-It-or-Lose-It (UIoLI) time. By UIoLI I'm referring both to:

• clients' end-of-the year rush to spend their budgets in order to squeeze out a last bit of performance or to justify next year's budget.
• vacation days & corporate policies for roll-over (or not as the case may be).

 These two UIoLI events come to a nasty head at the end of year. To a lesser extent, summer time with its holidays and summer Fridays, also has similar issues.
How can a dedicated agency person, leave her client, or for that matter, her team in the lurch during these critical times of year? This conundrum becomes even more complex because people both have long-standing plans, or faced with UIoLI, slap together last-minute trips. To turn up the temperature a few more degrees, on the client-side the same thing is happening, making the end of the year pretty much the sloppiest, most pressured, time of the year.

It only took me a few cycles of being one of the few saps (dedicated employees?) still in the office at 11pm on 12/23 and 7/3 to begin managing my and my team's vacation schedules. One approach I've taken rounding the Q3 corner, when my team wasn't burning their vacation days fast enough was to implement Winter Fridays, where they could at least enjoy some additional 3-day weekends. If someone has two weeks of unused vacation coming onto the 4th quarter, they can pretty much work it out so that they can have 4-day weeks for the rest of the year. Another approach was to encourage them to come in late or leave early. Of course, the "good" ones (you guys know who you are) would still manage to put in over 50+ hours, even in those shortened weeks. At least they got some down-time that they otherwise would not have had.

Their are many benefits to encouraging (or as some of the business literature suggests, "forcing") your team to take time off, including: higher retention rates and increased morale to learning time-management skills and driving productivity. The Harvard Business Review, Wall Street Journal, Business Week and many others have written extensively about these issues.

So, if you're not fortunate enough to live in a state like California, where vacation days are considered earned wages that roll-over from year to year, take the time you deserve. Trust me, you and everyone around you will be better off than if you give them back to the man.

Entry-Level Project Managers - Pound for Pound, the Best PM's in the Biz

This is a send up to entry-level Project Managers. At 0 - 1 year of experience, vetted for the core PM skills: intelligence, work ethic and common sense, Associate/Assistant Project Managers are an invaluable part of any PM team.

There are more moving pieces, parts, assets, paperwork and points of contact to be managed than ever before in building Web sites or developing online advertising campaigns today.

An APM can elevate the performance of an entire PM team. Beyond the direct benefits of the myriad of listing, vetting, and distributing of tasks that APM's take on, they enable other members of the PM team to focus on higher-level activities and deliverables. Further, their presence gives more senior members of the team an opportunity to mentor and manage to the benefit of all.

I love having these smart, motivated, young guns around. Their on-boarding helps validate the efficacy of tools and methodologies, and contributes to process and tool evolution. These new-entrants also bring a native's view of new technologies and trends and inject much-needed energy into the "old school" of some agencies. Mike Carlton, of Carlton Associates Inc, is particularly compelling on this topic and related ones in his piece, Who's Going to Do the Work?

The best APM's invariably gain mastery of the support skills in a few months (right, if they can't then their probably not cut out for PM'ing?) and begin taking on higher-level tasks themselves. This doesn't hurt the agency bottom line and definitely raises the bar for everyone. Further, there's nothing like someone w/half the experience and salary, nipping at heels to keep a team on their toes - especially those prone to sluggishness (you know who I'm talking about, right?).

From an overall agency perspective, a junior PM role, with exposure to so many aspects of an advertising agency, is the perfect farm league for feeding all the disciplines in an agency. One could go so far as to say that all entry-level employees would do well with a rotation in PM.

If you've got 'em make the most of it. If not, you would do well to add an entry level PM if you are able. The job/agency you save, could be your own!