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Tuesday, April 27, 2010

Aligning Stakeholder Expectations - What's a PM to do?

Below is one of the best articulations (definitely one of the most humorous) of why there needs to be a person or party looking holistically at engagements and focusing her/his energies on driving stakeholder alignment. If you’ve been in an agency for decades or just arrived on the last boat, the issue highlighted in this strip should resonate.

Click on the strip image below to enlarge and/or check out the video variation on the theme below it.

Please add your insights, experiences and anecdotes in the comments section of this post.


  1. This is fabulous! and tragic...

  2. Spoken like someone who appreciates the light side of the dark side.

  3. Very true, which is what makes it so funny. Whoever said this is not rocket science was wrong. Probably a consultant.

  4. There's a lot at the deep end of our pool that truly takes the big brains to figure out. The painful thing is that the basics of aligning stakeholders upstream seems to be our industry's favorite piece of repeat history.

  5. It does not matter where I PM...on either the client or the agency side...this is always true.

    One vision is the hardest thing to keep everybody on...and keeping it to one scope is harder, but in the end, all of us are working on the same budget to work with.

  6. It's an endless battle. A PM can't do it alone. I always seek early advocates who share the vision and build from there. It cuts down on the number of moving parts, and creates eyes, ears and importantly a mouth where you cannot be. Thanks for your comment.

  7. This is great! How it was documented = "empty"

  8. It's a nice way to describing the situation that we face as PMs all the time.

    I have found that It is as critical to ensure that everyone's aligning themselves the same vision on day 1 as it is on day 100/500 etc.

    From experience, I can't tell everyone enough about the challenges of maintaining the same vision with stakeholders or pains of adjustment against unplanned changes or risks.

    Well, that's my 2 cents for this hour :)